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See where your users drop-off and boost conversions




Tobias Lins

What is a Funnel?

You want your visitors/users to take specific actions. For example, you want them to go through a multi-step signup flow. Now your growth team want's to know why only a few people sign up. There's where a funnel comes in handy. You define multiple steps that the user should complete, and you get a visualization of where most of your users dropped off. With this data, you can start optimizing your sign up process.


Understanding the Funnel Visualization

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In the top bar you will see the outcome:

  • Completion Rate → Percentage of users who completed all steps of the defined Funnel
  • Number of users who completed the Funnel

How to build a conversion funnel?

In the funnel builder, you see all Events and Page Views that were dispatched before. Select an event that will define all users that are part of the Funnel. So, if your first event is Page View: / , all users that accessed the root page are part of the Funnel.

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