UTM parameters are the tags you sometimes see at the end of the URLs. They provide the owner of that URL with information about which ad, post, CTA button, etc., was clicked to direct a visitor to a specific page of a site. Therefore, you can use Splitbee or Google Analytics to see how much traffic comes from these same starting points.
Here are some benefits of using the UTM parameters:
Setting up UTM parameters is very simple. Just follow these 4 steps to track your social media results and conversions.
UTM parameters collect data to feed into Splitbee. If you haven’t already set Splitbee up on your website, you’ll need to do that before starting to implement this technique.
<head>tag in your HTML.
There are two options for adding UTM parameters to your social posts. You can add them directly with some social media automation tool like “Buffer”, or you can use a Google tool.
Using the Google Analytics Campaign URL Builder
You can effortlessly create your UTM parameters using a Google UTM generator, and after the link generation just paste the links into your social media posts.
Now that you’ve got all this data, you need to analyze it. This is a critical step to improving the success of your social media efforts.
Always make sure to use manageable numbers in the UTM parameter to make sure that your team doesn’t confuse themselves in the marketing whirl.
You can create these links manually, just bear these points in mind
Before you unleash UTM parameters on all of your links, keep these best practices in mind:
You might know this well, but lengthy links are less attractive and cannot be segregated just by looking at the random numbers. For this purpose, you can use Google Analytics in-build feature or use any third-party software.
Let’s face, the UTM parameters are visible and there is no possible way of hiding them. You can bury them in hyperlinks and buttons but they can still be seen by hovering the cursor over them. Therefore, always use some encrypted language so that your competitors cannot steal your marketing strategy.
UTM parameters are static and only track information based on the data that you feed them—they do not change dynamically based on where the link gets shared. Like, the major issue that you should be aware of is when someone sees your link in an email and then copies it to share on Facebook. Anyone who clicks on that link from the Facebook post will register as coming from email.
UTM codes are case-sensitive. That means Splitbee, splitbee, SplitBee, and SPLITBEE all are tracked separately. If you use variations, you’ll get incomplete data for your UTM tracking links. Also, keep everything in lower case to avoid data tracking problems.
Easy and simple UTM codes will allow you to make fewer mistakes in your marketing campaigns and will make the whole process a lot easier for you and your team. Try to avoid using space between words, instead use underscore to ensure flow and possible link variations.